Search Engine Marketing

Search engine marketing is focused on attaining optimal findability in search engines without losing track of your online marketing goals. This means your target audience will reach your website through advertisements in a search engine (SEA) and through organic search results (SEO).

Search engine advertising
The aim of a search engine advertising campaign is to generate the maximum possible conversions or relevant users to your website. This is achieved through advertising on the results page of a search engine based on a Pay-Per-Click (PPC) model.

Search engine optimization
Does your website meet the information needs of your target audience? How many sales or leads do you generate through organic search results? Search engine optimization focuses on bringing the technology and content of your website in line with search engine guidelines and with the search behaviour of your target audience.

Please contact us if you want to find out more about Search Engine Marketing.

Noortje Kraker, Marketing Manager "Netsociety is a company with a lot of experience in SEA and SEO. With their profound knowledge of the Google Network, Netsociety is able to come up with good proposals in order to realize the client's goals. Their account managers are capable and innovative, show initiative and think along with the client. They respond to changes in the market and address the customer's needs and requested adjustments in an adequate manner. All in all: a pleasure to work with."

Bas Rogaar, Commercial Director "Netsociety took a lot of work off our hands with regards to advertising within Google: analysis of the right keywords, choice of advertisements as well as the actual implementation of the whole process within the Google systems. The expertise gained is now being used in supporting us in the field of Search Engine Optimization."