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Conversion Optimization
The better your website knows how to convert visitors into leads or customers, the higher the return on your marketing and the sales you generate online.
Therefore, the conversion rate of your website should not be regarded as a fixed percentage. On the contrary, the most successful online businesses all have the following in common: a healthy obsession for increasing the conversion rate.
You can structurally increase your online profits by making the right adjustments to your website and testing which version of a landing page is better at converting.
Advantages
A strong focus on conversion optimization is highly recommended because a higher conversion rate has the following advantages, among others:
- You get more clients without spending more on advertising.
- A very positive effect on your profits. Because the costs for overhead and marketing remain the same, an increase in conversion rate has a more than proportional effect on profits. A change of 10% in conversion rate can mean the difference betweenmaking a profit and making a loss.
- Because you make more profit per visitor, you can also afford to spend more on attracting new visitors and customers. This way you strengthen your position and you can increase your market share in a profitable manner.
Netsociety is responsible for the Consumentenbond?s (Consumer?s Guide) SEA campaign. Working together with Netsociety is truly working together: always open, always transparent and always innovative.
Peter Seijsener, Market Manager Member Recruitment
We have been working with Netsociety since December 2007 and are very satisfied with the collaboration. We learn something every day thanks to Netsociety?s expertise and experience. Through excellent communication, Netsociety knows exactly what we need. Netsociety tries to actively think along with us in order to improve our online results every month.
Kim van Steenis, Manager
Netsociety?s employees are very professional in the area of Google Analytics. They supported us very well with the correct implementation and optimization of Google Analytics so that now we truly know: measuring is knowing!
Jeroen de Vink, Manager E-commerce
Our working method
Conversion optimization begins with a critical review of your website and online marketing results. Some questions that are important in this regard:
- What is the current conversion rate of the website?
- Which of your website's pages perform the least?
- How can your website’s usability and persuasiveness be improved?
- Which pages and sections can be tested?
- Why and where do visitors leave the conversion process?
Based on an analysis of your website’s statistics and our own knowledge and experience in the area of conversion optimization, we can formulate answers to these questions and begin with the optimization process.
Optimization
Based on the answers to the above questions, Netsociety will give you concrete suggestions for improvement in order to increase the conversion on your website.
By using A/B and multivariate testing, we can find out which version of the pages (or page elements) converts best. This way your visitors select the winning version with which you will achieve a structurally higher conversion rate.
Netsociety implements the A/B or multivariate experiments for you and continuously analyzes the results. We also provide reports and advice in order to allow the testing, learning and improvement process to run as insightfully and smoothly as possible.
Tools and expertise
Selecting the right tools is important for analyzing visitor behavior on your website and for conducting experiments.
In most cases Google Analytics and Google Website Optimizer will be very suitable for these objectives.
Use of both tools is free and Netsociety is both an Analytics as well as a Website Optimizer Authorized Consultant. Moreover, we are one of the three Google Conversion Professionals in the Netherlands.
All of this ensures optimal implementation, advice and interpretation of the results.
Of course, Netsociety also offers support for products by Omniture, such as SiteCatalyst and Test&Target, among others.
By working together with Netsociety for conversion optimization, you are choosing specialists with years of experience who will do their utmost to increase your online results.