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Display & Affiliate
In addition to search engine marketing, other forms of Internet marketing can also be effective for generating traffic and conversion.
Here, innovation, originality and selection of the right options are crucial. The central theme is to address a specific target group online as effectively as possible.
Netsociety has comprehensive knowledge in the areas of display advertising and affiliate marketing as tools for increasing your reach, traffic and conversion.
Based on predefined KPIs (Key Performance Indicators), we will adjust and optimize your display or affiliate campaign in order to achieve optimal returns for you.
These include variables such as the absolute number of clicks, leads or sales but also the CTR (clickthrough rate), the conversion percentage and the eCPC (effective CPC).
How do you mobilize and motivate a seller you never see? How can you get the maximum out of your affiliate program? And how can you keep optimizing results? These are all questions that Netsociety helped us answer in the past year. Setting up a good affiliate program requires empathy, insight and dedication. And that is exactly what Netsociety brings to the table.
Toine de Krosse, Internet Channel Manager
We have been using Netsociety?s services in the area of SEA and SEO for some time now. Due to their background at Google, they offer a wealth of knowledge and experience, which is reflected in their thorough, competent advice. We also entrusted our display advertising to Netsociety?s skilled, proactive team ? to our full satisfaction.
Michel Blom, Head of Product Management & Marketing
Display advertising
Do you have a product or service for which you want to create more familiarity? Display advertising is very suitable for addressing passive searchers for your product, creating awareness and increasing your name recognition.
Display advertising gives you the advertiser the possibility to influence the environment of your campaign and the moment at which the target group is addressed.
Netsociety plans interactive display advertising campaigns based on comprehensive target group and marketing analyses, and we ensure that your target group sees your message at the right moment and the right place.
Of course, while doing so we can use innovations in the area of display advertising such as interactive banners and behavioral (re)targeting.
Affiliate marketing
Are you looking for valuable leads, information requests or, even better, complete, well-rounded sale of your products or services?
In this case, affiliate marketing (also called performance based marketing) is an excellent tool. You only owe payment to the affiliate (website publisher) when a concrete service has been rendered (the “no cure, no pay” principle), and that makes affiliate marketing a highly attractive manner of online advertising.
In order to be able to optimally benefit from affiliate marketing, Netsociety answers questions such as the following:
- How do you select suitable affiliate networks?
- What is the commission (CPC, CPL, CPS) that you will be paying?
- How can you get publishers to place your campaign?
- How can you prevent the same conversion (lead or sale) from being charged twice?
- Will you permit publishers to advertise themselves (keyword buying)?
- How do you handle trademark protection?
Measuring, managing and improving
An important point of interest and also part of our service is correctly establishing the measuring process and ensuring a good procedure to avoid conversions to be charged twice (or more).
We can also take over complete campaign management, including approaching individual affiliates, monitoring of campaign progress based on the predefined KPIs and provision of clear reports.
And, together with our Business Intelligence department, we can conduct multivariate or A/B tests that improve conversion, which makes your campaign more attractive to place for a website publisher.