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Search Engine Advertising
Search engine advertising is one of the fastest, most flexible and cost-effective ways of reaching your potential clients.
Your advertisement appears next to or above the search results when your target group searches for your products or services. You thus reach your target group at the moment that they make their interest known and specifically search for the supply to meet their demand.
However, you only pay when your ad is clicked on (pay-per-click), in contrast to traditional advertising where you pay for the number of views.
Objectives
Search engine advertising by Netsociety allows you to achieve several objectives simultaneously:
- Increase online visibility within your target group.
- Increase the number of interested visitors to your website.
- Increase your return on investment (ROI) and the number of conversions on your website.
The big advantage of search engine advertising is that the results are entirely measurable and you can use this information as a guide. This way you always know what a campaign costs, but also what revenue it generates.
Our first joint step with API was the automation of those basic tasks that are almost an insult to ask a human brain to carry out. At the moment, we have linked our current offer 1 to 1 to our advertisements and we continue to experiment. We have keen discussions with Netsociety and we have the same objective: forwards and better.
Jorg Ruis, Manager Marketing & New Media
Quickly responding to market developments, but also to the ideas of Chear. Together with Netsociety we created an XML feed and an API that made sure that of a maximum of 100 articles we now have 600 up-to-date (stock and price in the advertising text) ones in AdWords. And the API converts as well.
Maurice Smits, Site Manager
Netsociety dug its heels into in the optimization of our search campaign. We are very pleased with the enthusiasm with which Netsociety operates. In addition to managing our search campaign, Netsociety also gives us very useful advice in the area of conversion optimization.
Johan van den Neste, Marketing Manager
Netsociety has proven itself to UPC to be a very capable partner who understands SEA and SEO down to the smallest detail and can implement this knowledge into successful campaigns that have brought us a lot of extra sales.
Antoine Brouwer, Director Web
We are very happy with Netsociety's pragmatic and dynamic approach. We developed from 'silent' advertisers to trendsetters in the travel industry in a very short period of time. The account managers have a very professional and innovative view of advertising through search engines.
Bas Hof, Online Marketeer
The excellent collaboration with Netsociety resulted in customized API linking with our hotel name database. The API allowed us to advertise more effectively in Google with very positive ROI results.
Omri Amir, Web & Startegy director / co founder
Our working method
For Netsociety, maximum return on your investment is always center stage. And this is the factor on which we like to be judged.
We fully consult with our clients regarding the strategies we employ for maximizing returns. This is how we can optimally determine objectives, budget, reporting and evaluation moments.
By outsourcing search engine advertising to the specialists at Netsociety, you benefit from our years of experience and knowledge of the many markets in which we run successful campaigns for our clients.
Collaboration with Netsociety means:
- Hands-on campaign management by experienced, qualified professionals, all of our SEA specialists are AdWords Qualified Professionals.
- Continuous monitoring of results and search behavior within your market; this way we can respond directly to trends and changes.
- Clear, transparent reports and in-depth analyses of results and market developments.
- Proactive advice based on the latest insights, both at the operational as well as the strategic level.
- Knowledge sharing and transfer through working on site and offering training courses.
- Being able to use our advanced API technology for automatically updating your AdWords campaigns based on the most recent offer, prices and supply.
- Taking advantage of our good relationships with search engines through direct lines of communication and extra market insights from the search engines.