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Search Engine Optimization
Search engine optimization (SEO) focuses on achieving the highest possible position of your website in the natural search results. This way you are optimally findable within your target group and you can count on a significant increase of the number of visitors to your website.
In search engine optimization, it is important to dovetail both the technology as well as the content of the website with the guidelines of the search engines and with the search behavior of the target group.
In addition, link building plays an important role as the links to your website largely determine how high you will be ranked in the search results.
Netsociety SEO consultants can help you design and implement a structured, step-by-step plan which focuses on maximizing qualitative traffic and results.
During our search for a partner that could support and advise us in our rebranding project in the area of SEO, we decided on Netsociety. They came across as professional and enthusiastic and had the right knowledge in house. The good results, experiences and excellent working relationship lead to us also start up an SEA project.
Wessel Koenekoop, Manager Marketing
It has become obvious that Netsociety is not a 9-5 factory but has a goal-oriented attitude and that project success is also set as a personal goal. This creates just that little extra something that makes the difference between success and a project ? the kind we all know ? where costs and planning are exceeded or not met.
Johnas van Lammeren, Marketing Manager Online
Netsociety has SEO specialists that can make the difference. They are aware of the latest developments and are technically strong. They also have an international network. Ideal for an internationally operating company such as Spil Games.
Erwin Eikema, Online marketing director
Collaboration with Netsociety is professional, fast and accurate. We were particularly pleasantly surprised by the energetic interaction between Netsociety and @Leisure, during which we continuously present and test ideas in a reciprocal relationship. This two-way traffic, whereby Netsociety also acts as a sparring partner, fits in especially well with our organization's culture and needs.
Inge van den Akker, Direct Marketing Manager
For Brunel, Netsociety is a knowledge partner and advisor in the area of SEO and SEA. We recently expanded this collaboration and are fully satisfied with the results. Efforts translate into an improved cost/benefit ratio and an increase in conversions. We are very pleased with Netsociety's professionalism and the excellent cooperation.
JanWillem Swart, Marketing Specialist
From the very beginning of our collaboration, Netsociety proved to be an absolute added value to our online business. Not only is their service provision and professionalism excellent. But their reports and follow-up are always perfect. This makes Netsociety a good partner that is always thinking along with us.
Atilay Uslu, CEO
How high you are ranked in the natural search results depends on the following factors:
- Technology and layout of your website
- Textual content of the pages on your website
- Internal link structure of your website
- External links to your website
Netsociety has specialists in each of these areas who can research how your website is currently doing and what the possibilities are for scoring higher in relevant searches by means of improved technology, content and links.
Our working method
Netsociety’s mode of operation starts by defining KPIs (key performance indicators), which are expressed in a number and connected to a standard or objective.
Based on these KPIs, the SEO consultants help you determine whether your objective is within reach.
After determining the objectives, the SEO process entails the following steps:
- Keyword research: Thanks to a comprehensive keyword scan, you know which keywords you should focus on and what the search volume and the competition is for these words.
- Optimization of technology and internal link structure: You receive advice from our technical SEO consultants about the correct application of web technologies and setting up of an optimal internal link structure.
- Content optimization: Based on the keyword research, our SEO copywriters can ensure that the content on your pages fits in perfectly with the search behavior of your target group.
- Tactical use of external links: Link building specialists analyze and optimize your website’s link profile and continuously reinforce it with relevant incoming links.
Collaboration with Netsociety means:
- Advice and implementation by a very experienced SEO team that has mastered search engine optimization down to the smallest detail.
- A structured approach of the optimization process based on clear objectives and measureable results.
- Knowledge sharing and transfer in the area of SEO copywriting. The copywriters for your website will learn to write search-engine-friendly text, press releases and job openings for optimal findability.
- Strengthening link profiles by obtaining new authoritative links in an inventive manner.