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Learnings Lunch
New in 2010: The Netsociety Learnings Lunch.
Netsociety starts the year off well with a new initative: The Learnings Lunch: every third Wednesday of the month a free lunch for marketing professionals where we share our knowledge about online marketing optimization. Everyone is welcome, but there is a maximum of 15 people per session, so please rsvp.
During the lunch you can listen to a presentation of one of our consultants on a specific subject, where the most important Learnings are mentioned. After the presentation we would like to have an open discussion with you about what our Learnings mean for your business. So bring your experience, your questions and your best practices on the subject and let's learn from each other. Because shared knowledge is the basis for common success.
Reserve your seat during the next Learnings Lunch with this form. Maximum number of attendants: 15 per session.
Add the following Learnings Lunches to your calendar this year:
January 20th (repeated Jan. 26th and 28th): Who Owns WebAnalytics?
Who is responsible for Web Analytics in your organization? And does it work?
February: No lunch, because of Event on March 4th
March 4th: Conversion Attribution: What's in it for me?
During this much larger event representatives from all stakeholders discuss what conversion attribution beyond the last click means for their business. Click here for more information
March 17th: Omniture products
An introduction to the world of Omniture, where the different products enhance each others functionality.
Apri 21st: Google Website Optimizer
GWO: where all website optimization starts. What possibilities this powerful tool has, and where to start.
May 19th: Search Engine Advertising Automated
Do you maintain your SEA by hand? Is that a viable strategy, or will you need to consider automation of certain processes? What are the possiblities?
June 16th: Targeting: How and why
Online testing is hot right now. The following step is online (behavioral) targeting. How can this method help you to reach your goals?
July 21st: Harvesting the power of Social Media
Social Media has been the buzz word in online marketing for some time. How do we apply it, and how do we measure and influence its positive or negative influence?
August 18th: Testing Succesfully: making online testing the default strategy in your organization
Anyone can create an online test nowadays with the GWO. But how do you transform your organization to one where nothing goes live without testing it first?
Sept 15th: Choose your Web Analytics Tool
What are important criteria when choosing a web analytics tool? And how do you make your choice?
October 20th: Optimizing your SEO
SEO is an increasingly important part in the marketing mix of most organizations. How can you optimize this traffic effectively?
November 17th: Website Usability Studies, the good, the bad, the ugly
A lot of companies offer usability studies for websites. What are useful methods and are there any viable alternatives?
December 15th: Datawarehousing: making sense of it all
Nowadays the biggest problem is not the gathering of data, but the choice of what data to gather and the process of bringing it together in a useful way. We will share some examples of effective
Reserve your seat during the next Learnings Lunch by filling out this form. Maximum number of attendants: 15 per session.
The Netsociety Learnings Lunch. Not just any free lunch.