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Web Analytics
Web Analytics is a prerequisite for determining whether you are successful on the Internet. That is because when it is implemented well, it provides insight into what is happening on your website.
You receive clear reports about visitors, page views, traffic sources, conversion percentages and (if applicable) sales data.
Web Analytics gives you answers to questions such as:
- Where do my visitors and customers come from?
- What is the result of my online campaigns?
- What are the most popular pages of my website?
- How effective are my landing pages?
- Where and how often do visitors leave the conversion process?
This is interesting. But it really becomes interesting when you can also interpret this information so that you know what you can do to improves your campaigns and website. In other words: turn the data into actionable insights.
Netsociety helped us implement Analytics. Our account is finally clearly arranged and organized in a structured manner. The codes and filters are implemented properly. The reports are now usable for the entire marketing team and offer the editorial staff insight into site use. And Netsociety also has a great team of people with whom to work. Highly recommended!
Jakko Mur, Manager Multimedia
ASR Verzekeringen collaborated quite successfully with Netsociety in the area of Business Intelligence in 2008 and 2009. Netsociety has skilled, flexible employees who know how to respond to a client's wishes. One of their strengths is communication with the client: clear and direct!
Gert Jan Doornekamp, Adviseur E-business
Working together with Netsociety feels like they are a part of our organization. Very accessible, competent and professional. We are convinced that Netsociety will take our web advertising to a higher level.
Maarten van de Loo, Managing Director
Our working method
Before you can assess how effective your website and online marketing are, it is important to determine the correct KPIs (Key Performance Indicators).
These KPIs can differ per department within your organization, but they are always specific, measurable, acceptable, relevant and timely (SMART).
If the correct KPIs have been determined for your organization, then Netsociety will ensure that your analytics tool will be set up so that the KPIs can be properly reported.
KPIs are often related to traffic sources (such as natural search results, AdWords and banner campaigns).
During optimization of traffic sources, Web Analytics touches upon the other disciplines within Netsociety: search engine advertising (SEA) and search engine optimization (SEO), display and affiliate marketing. Interaction and “cross-pollination” with these departments thus always occurs.
Collaboration with Netsociety means:
- Full provision of the Analytics process: from KPI definition and implementation to training and reports.
- Clear reports and analyses which provide you an overview all times of the effectiveness of your online marketing efforts and your website.
- Analysis and interpretation of statistics by our specialists which are translated for you into useable, concrete points for improvement.
- Collaboration with experts. In addition to our team’s many years of Analytics experience, Netsociety is also a Google Analytics Authorized Consultant and we provide Omniture Certified Professional support.