Web Analytics

Web analytics is the foundation of your search engine marketing campaign

When web analytics is the starting point for all your online marketing activities, reliable data are invaluable for your organization. Do you want to map your online marketing activities in detail? Then establish your marketing goals together with one of Netsociety's web analytics consultants and filter the right data.

Web analytics
Web analytics enables you to measure the efficacy of your online marketing activities and helps you to optimize the content and layout of your website. The aim of web analytics is to turn statistics into actions in order to maximize your ROI and increase your website revenues. Web analytics is at its most valuable when its settings meet your specific needs. Netsociety supports you in deploying web analytics in the best possible manner and whist doing so takes the specific wishes of your company into account.

Analysis & Reporting
Once web analytics has been installed and optimized, the next logical step is to study the data. Our team of experts will assist you in carrying out the analysis and interpreting these data. Netsociety can help your organization make decisions based on these data and in line with your marketing goals.

Advanced Support
The right configuration of web analytics requires more than just implementing the analytics code on your pages. Netsociety can help you with setting the advanced filters, optimizing the settings for conversion goals and funnels, implementing the e-commerce setting or recording search queries on the website.

Customized Web Analytics Training
By training your employees Netsociety can help you gaining insight into using web analytics as a strategic marketing tool. The training will be customized to your individual needs. This means you are always guaranteed a specific training that is geared towards knowledge acquisition.

Google Analytics
Google Analytics is a free web analytics solution powered by Google. Netsociety can help you with implementing the e-commerce module, measuring internal search and tracking email and banner campaigns.

Analytics Suite selection
Do you intend to purchase a new web analytics suite? Netsociety will support you in making the right choice. When selecting the analytics suite, we will first assess your requirements and will then chart which suite best matches your needs. This includes comparing analytics suites such as Omniture, HBX, Webtrends and Sitestat.

Please contact us if you want to find out more about Web Analytics.

Oscar Diele, Vice President e-commerce "Netsociety's expertise has helped us tremendously in optimizing and professionalizing our web analytics tool. As a result we have a much better overview of the results of our online marketing and sales activities"

Ralph van Baasbank, Commercial Director "Our experience with Netsociety is very positive. They have drastically improved our findability on the Internet. Since our cooperation customers have been able to find SportsSpeakers.nl twice as much as before through organic search. In addition to this, Netsociety have helped us a great deal with Google Analytics which means that using booking analysis we can now plan our marketing budgets much more efficiently."